The Brazilian Ceasas were created with the aim of improving the national supply system through the institutionalization of regional markets and increasing productivity and structure of food distribution in a country of continental dimension. As a result it was highlighted the contribution in the fight against rising food prices, the market organization and the formation of productive chains.
Although trade in horticulture is the main business of supply centers, economic diversity, in the same area, promoted the structuring of economic activities complementary goods and services. Among these activities are the trade in grain, meat, processed foods, agricultural inputs, packaging, restaurants, and personal financial services, public health agencies, education and security, among others.
In this sense, the Brazilian supply centers play an important role in food distribution, contributing to the regularity of supply and providing conditions in order to enable growth in the quality of products offered.
Brazil is currently, along with China and India, a country with emphasis on the international scene, experiencing significant econom ic growth in recent years. In this scenario stands out the country's participation in global food production.
According to a study of OECD (Organization for Economic Cooperation and Development) the world food supply will have to increase 20% over the next 10 years to meet a demand that is advancing rapidly. Also according to the OECD, in order to this percentage to be reached, the Brazilian agriculture will be the responsible for contributing with about 40.0% of thew hole.
It is important to note that Brazil is a world leader in the international export of major commodities such as sugar, cellulose, orange juice, tobacco, chicken and beef. Brazil occupies the second position in world ranking of soybean exports. In this context, the realization of WUWM in Brazil is a great opportunity for its members and event participants to see, firsthand, all the transformation and changesthat Brazil has been coming through, especially in agriculture.
The first discussions about the formation of the Brazilian market for the supply of fresh vegetables have their origin in the 50s. At this time the national market of fresh food was dispersed, fragmented and disorganized, thus creating a bottleneck in the production chain, and therefore in thecommercialization. Thus, by means of government insertions,it was tried to organize a national system of supply, giving birth to the Ceasas in Brazil.In this context emerged CeasaMinas, being currently one of the most efficient institutions managing agrifood supply, among the 41 Brazilian wholesalers' enterprises.It is controlled by the federal government through the Ministry of Agriculture, Livestock and Supply. The activity began in 1974 and is currently considered the most diverse distribution center of fruits and vegetables in Brazil, controlling six warehouses wholesalers in the state of Minas Gerais, which results in an urbanized area of 1.37 million square meters for the wholesale market.
The federal government controls, the state of Minas Gerais, six wholesalers units, with its headquarters in the city Contagem, in the metropolitan region of Belo Horizonte. The following table summarizes important statistical characteristics of the performance of CeasaMinas warehouse in the year 2011: The numbers of CeasaMinas portray an economic strength with values traded which excess the GDP of many Brazilian cities.
The Minas Ceasa branch still owns 1.40 million square feet of space for its expansion, constituting a large differentialamong supply centers in Brazil, which have no area available for growth. In this expansion process is already being considered the creationof a specific space for marketing of organic products and flowers, which constitutes a demandin the Brazilian and local markets.
The 744 companies distributed on six warehouses generate about 12,000 direct jobs, and it is considered a trade reference for approximately 2,100 Brazilian municipalities. The Minas Geraisbranchreceives about 4,000 farmers / month, serving approximately 50,000 customers direct and indirect 15.5 million customers. In 2011 were sold about 2.4 billion dollars in the warehouse and 2.7 billion tons of products were commercialized.
Producer's Packing Houses are units installed in rural municipalities with tradition and / or vocation in the production of vegttetables and fruits. It is basically a shed equipped with appropriate structure for the unloading / loading, sorting and packaging of products. This structure enables the modernization of post-harvest and marketing and serves as a support to producers to access market information. It is also used as technical assistance jobs through meetings and courses related to the production and marketing.
It is a unit set up for selling or renting, receiving, sanitizing, stocking and delivering standardized plastic packaging as required by Brazilian law. Its operation began in October 2011, and its results are expected to improve the quality of the product, the standardization of marketing weighs, reduction in loss and cost reduction. The bank boxes modernize the sector, since the Brazilian pac kaging are still based on the old model, which adopts returnable wooden boxes.
It is an specific area directed only to producers of Minas Gerais, within the wholesalecomplex, to facilitate the sale of horticultural products. The space has a low rental cost for producers, with a spaceto promote and strengthen the local agriculture.
There are about 11,000 producers registered with the Producer Market, of which 3,000 are in active trading market. There are 10 entities, within associations and cooperatives.
The CeasaMinas has been working to increase its expansion, once the company can increase its participation in wholesale trade of horticulture, which has been demanded by the market itself.
In its expansion over the next two years, there are previsions for the construction of a pavilion to accommodate the growing trade of flowers and organic products, market which lacks an area that is tailored to their specific needs. Additionally, there are also plans to the construction of two buildings for the traditional trade in horticultural products.
Finally, for the next two years, it is expected to be launched a college in the wholesale complex, which will be of great importance to all those who attend the warehouse, as well as for the region next to it.
Provide market operators with state-of-the-art mobile technology to increase effectiveness and assertiveness Research access credentials for producers, households and autonomous; Occupation Management of the Producer's Free Market dividing in sections a and sales with the use of trucks;
Consulting dealers / contracts; Access to Market Regulation; System of fines and tax es; Application of Marketing Research.
Availability of devices with services and information for all users of the markets, in order to streamline operations, ensure symmetry in access to information, public utilities services, strengthen their brand and increase the relationship and interaction with the public.
It is integrated system for managing all administrative and financial routines of the warehouse, eliminating redundancy, unifying and integrating database and information. It also eliminates rework processesapplying best practices in corporate governance.
System that works withthe knowledge management and informati on in CeasaMinas, ensuring the integrity, security, flexibility and asymmetry in access to themarket's documents archives.
The Ceasa Minas has a security structure in their warehouses to ensure tranquility to operators in the wholesale market. In its largest warehouse there are, in addition to the monitoring carried out by the military police and private security guards, the support for 100 electronic cameras that monitor all warehouse at strategic points.
The CeasaMinas environmental reserve has been recognized since 2005, with an area of 17.0 ha (41.99 acres), where the preservation of the fauna, flora and water sources occur, including replanting of seedlings.
The Information Technology (IT) plays a strategic role in our organizations, as business processes become dependent on IT resources available. Mainly public organizations which perceive the value of IT in its efficiency and effectiveness of services provided to society, the proper use of resources and the added value to the organization.
For the SupplyCenter of Minas Gerais is no different. Aware of the role that plays in food security policy of the state and country, CeasaMinas looked for the technical support of IT,to define its actions, while develops various strategic projects, some heavily based on the use of IT.
Managing customer relationships through the development of tools and methodologies for: Strategic Mapping of the target group; Dissemination of technical information; Collection and analysis of results.
Integrated system that manages the entire operation of a wholesale market, registering all operators, managing their activities and peculiarities to enhance the focus onspace occupation, and the logistics of use and distribution of the food supply.
The Food Bank management system manages the entire process of collecting donations, storage, processing, transfer and donation
Manages all market information in the warehouse and is a national reference, operating through an agreement with the National Supply Company, inthemain whole sale markets in Brazil.It was responsible, during 2011, for the information managementof 5 million tons in Brazilian warehouses.
Rod Br 040 - Guanabara
Contagem - MG, Brazil